5 Popular Strategies to Generate Leads
In our previous article about 4 Strategies to Boost Your Lead Conversion, 4 different tactics were discussed to increase the chances of getting leads online. But furthermore, what are the different platforms that online businesses can use to generate leads? Here are 5 popular options according to Hubspot:
Facebook Lead Generation
You can put outbound links to the caption of your FB posts to point leads to your desired landing page. You may also put a link on your profile’s bio if you want your potential customers to visit your website. Or better yet, take advantage of Facebook’s paid ads, such as the Lead Ads. Aside from paid advertising, you can put a call-to-action button on your FB page, like Follow or Shop Now.
Twitter Lead Generation
Have you heard about Twitter’s Lead Gen Cards? This feature lets you generate leads within a tweet. Your leads simply have to click on Submit so you can then get their user name, email address, and Twitter username.
LinkedIn Lead Generation
Generating leads via LinkedIn has also been made easier, all thanks to its Lead Gen Forms. This form auto-populates when a LinkedIn profile clicks on your CTA. Therefore, it will be very easy for you to capture the details of your potential customers. You can also make use of the platform’s paid ads, particularly the sponsored content. And, don’t forget to monitor your click-through rate.
PPC Lead Generation
Pay-per-click (PPC) ads may also help you generate more leads. PPC ads are set up for search engines. And if you are familiar with search engine page result pages (SERPs), then you must have also researched about using PPC on Google. To have an effective PPC ad campaign in Google, you must consider your budget and target keywords. It is also important to go through the following steps:
- Set parameters – Choose who you want to target, what theme your campaign will have, and how you will measure the campaign’s success.
- Plan goals and goal metrics – These include brand awareness, site traffic, and of course, lead generation.
- Choose your type of campaign – PPC campaign types include search ads, display ads, remarketing, and Google shopping.
- Research the right keywords to target.
- Set up Google Analytics and track ad results.
B2B Lead Generation
Word-of-mouth marketing is also a very effective way of gaining business leads. Aside from referrals, your business may use various B2B lead generation methods, such as social media marketing, blogging, and email marketing.
There are indeed a lot of different strategies that your business can try to build successful lead generation campaigns. If you want more insights and expert help on generating leads for your online company, get in touch with OneVAHub today!
