Website Development Tricks for a Google-Friendly Site
Website development is a crucial process in any online business. How your company site looks like creates a major impact on how your business will be known to your target market. And, you can reach online fame fast with the help of Google. So, how do you achieve a Google-friendly website?
Be guided with the latest algorithm.
Google makes use of dynamic algorithms to determine which sites to rank first. Like any other thing on the web, these algorithms are ever-changing. What’s good today for Google but not be acceptable the next season. Therefore, do your research before designing or re-developing your business site. This process will be very convenient on your end if you choose to hire a web design VA who knows SEO. The right expert will know how to make your site Google-friendly and eventually bring it to the top of search engine results pages (SERPs).
Make sure your site is mobile-friendly.
If you have a responsive website, Google likes you. This is why you should make sure your website is designed in a way that will make it visible for both desktop and mobile devices. Remember, a lot of your target market is relying on their mobile phones when looking up businesses on the web. Therefore, you can be a step ahead of the tough search engine competition if your site can be easily accessed using a cell phone or any other mobile gadget. The more visits your site has, the better your chances are of being noticed by Google.
Tailor your content.
Content is king when it comes to SEO. You should make sure your website comes with relevant, timely, well-written content. This way you can improve organic visits and eventually reach a high Google ranking. Tailoring your content can be summarized in 3 steps:
1. Give information that visitors are looking for.
Netizens crave information that they can really use. So, your website’s pages, especially the blog posts section, must contain informative articles. Your SEO articles should also be relevant to the most trending topics on the web or the commonly searched topics in your line of business. In other words, provide your audience with content that will give them value.
2. Make other sites link to yours.
Internal and external linking is also important in courting Google. It is not enough that you put your site’s internal links to other pages within your website. Of course, you must also see to it that you have just the right amount of external links. However, you just don’t link to any random external page. You must consider the content of the page you are linking to and the overall reputation of the website. When putting external links to your website’s content, go for those that come from well-known websites and show topics related to your products or services.
3. Don’t fill your pages with too many keywords.
Although keywords are crucial in any SEO article, you must also remember that Google won’t like it if your website has too many keywords. The safe range of keyword appearance in one SEO article is usually 2-3. If one page shows too much keyword usage and if their proximity to each other is too close, Google will consider your site as spammy. Therefore, be creative and mindful when putting keywords on the different parts of your website.
Finally, your website must have an impressive speed so Google would like to pick it up and show it first on search results. Have your website listed in Google My Business as well to be more recognized by today’s largest search engine. It will be easier to achieve all these if you have a web design VA to assist you, and we can give you the right person or team. Schedule a call with us to know more about our comprehensive website development packages.