Have you read our informative article about How to Capture Customers via Facebook Marketing? Well, here are 3 more tricks that you can learn!
1. Have a CTA button on the page.
Follow, Sign Up, Shop Now, and Send Message are just a few examples of call-to-action buttons you can add to your FB page. This social media platform has 17 pre-made buttons that business pages can use for sales and marketing purposes. On a desktop view, this CTA button usually appears at the topmost part of your page, just below your cover photo on the right side. Other action buttons you may let your page visitors choose from are as follows:
- View Gift Card
- Start Order
- Book Now
- Get Quote
- Contact Us
- Send WhatsApp Message
- Send Email
- Learn More
- Use App
- Play Game
- Visit Group
- Watch Video
2. Ask for followers’ ideas for interaction.
Asking for your audience’s input is also a great FB marketing tactic. You can perhaps ask for feedback on a certain product or service and then include a landing page link on your post. This link will then lead followers to a CTA page where you can encourage them to sign up while making their opinions heard. Also, you must be ready to respond to comments as you post something that requires your audience’s interaction. Be prepared to answer both positive and negative feedback, if there’s any. Share your appreciation as well with all those who praise your product or service. Take note of every important feedback so you can use them to continue interacting with your FB followers. You may even ask how you can further help so your target market will feel valued and understood.
3. Run targeted ads.
Extend your FB content’s reach by taking advantage of paid ads. Facebook has a great algorithm in their targeted ad campaign feature that you can easily specify the information of your desired target market. You can create ads for a unique audience and this is based on location, age, interests, and other factors. There are three FB ad formats you can use: the boosted post, the right-hand column ads, and the news feed ads. Their distinction lies in the image, texts, and allowable format. You can choose one or two that will look best for your FB marketing campaign.
If you want to get more ideas on how to effectively use Facebook for your company’s social media marketing, get in touch with OneVA Hub’s expert team. We have experienced digital marketing VAs who can help you manage your business pages on social media.
