If you still have not included copywriting in your digital marketing processes, you better revisit your company’s promotional strategies. Online businesses nowadays do believe in the power of sending out good email marketing campaigns to customers. But, you can only maximize its benefits if you know how to craft effective emails. So, let this article help you. Here we share 6 basic tips for making your email marketing campaign successful.
1. Get personal.
Your target market will appreciate it if you reach out to them using their real names. Sending personalized emails will make your audience feel valued. So, don’t forget to make use of first names, whether you are sending emails to your leads or customers. Aside from addressing them on a first-name basis, it would even be greater to include birthday emails in your email marketing strategy. This is because according to an Experian research, birthday emails get “179% higher unique click rates and 481% higher transaction rate than promotional emails”!
However, you also have to remember to keep your boundaries. Not all customers want to receive personalized emails because of privacy reasons. You must always be careful when sending such emails so you are encouraging engagement rather than discouraging potential sales. Use marketing research trends data when sending out your emails so are really sending them to people who actually like what you’re offering.
2. Keep subject lines short.
Did you know that 47% of email recipients open email marketing campaigns based on the subject line only? This part is indeed a crucial way of grabbing your recipient’s attention. Make use of the right keywords so you can maximize this one-liner sales pitch. A good subject line consists of 6-10 words and includes words of urgency and exclusivity. The more information you provide with less yet relevant words, the higher your chances are of successfully getting the interest of your target market.
3. Pick an ideal time.
Timing is another important consideration in email marketing. And the best time to send out your emails greatly depends on the type of business you have and the market you want to reach. For example, the optimal sending time of an E-commerce company is 10 AM on Wednesdays, according to a Sendinblue.com research.
Fortunately, there are already different online tools that help determine which times are ideal for a certain type of business to send out an email marketing campaign. 51% of today’s companies, on average, do take advantage of automation to learn when to email their subscribers. Marketing automation tools can of course be very helpful to your business if you know how to use them. And, this is why you simply outsource your email marketing to an expert VA so you need not spend a lot of time, effort, and resources. The right virtual assistant can maximize the tool’s use for your company and ensure your email marketing strategies really convert sales.
These are just 3 of the many ways to make your email marketing effective. For more tips, check out Part 2 of this article!