6 Tips for a Successful Email Marketing Campaign (Part 2)
Want more tips to succeed in email marketing? We give you 3 more below!
In case you are new to our website, refer to part 1 of this article to learn the first 3 tips we have compiled for your email marketing campaigns.
4. Give freebies.
Freebies are appealing to a lot of potential customers. A free tool trial, for example, can make cold leads become customers and can even increase your number of subscribers. Because, who wouldn’t want a free giveaway, right? If you include a free something in your next promotional email, you can reach a 26-66% click-through rate! However, you have to consider some rules in giving away freebies. The subject line must be relevant to the promo, your company’s email address must be included at the bottom part of your email content, and you should always have the unsubscribe button or option. If you follow the rules and offer an appealing freebie that your subscribers can really use, you can significantly increase your income through email marketing.
5. Be mobile-friendly.
80% of internet users own a mobile device. Therefore, you can expect that a lot of your subscribers may be using their cell phones when opening your emails. To make sure that your promotional emails get opened, always go for a mobile-friendly design. Your recipients may even choose to interact with your email if you follow these quick design tips:
- Layout emails in one column.
- Place important texts in the center.
- Put an easy-to-click call-to-action button.
- Use big, readable font size.
- Display images properly.
These are just some of the basic ways to achieve a mobile-optimized design that can make your email marketing campaigns even more interesting for subscribers.
6. Segment your subscribers.
Segmentation is very helpful in sending relevant emails to specific groups of subscribers. It’s making sure that you send out personalized content to customers with various interests. You may segmentize subscribers according to demographic data, past purchases, their position in the sales funnel (if they’re a cold lead or a hot lead, for example), and their engagement with your previous emails. Here are amazing results you can expect from email list segmentation:
- Increased open rates
- Greater email relevance
- Lower unsubscribe rates
- Better deliverability
- Increased sales leads
- Greater revenue
- Greater customer retention
- Greater number of transactions
- Greater customer acquisition
- Lower spam complaints
- Improved word-of-mouth marketing
Finally, try re-engaging with your inactive customers. Also known as a win-back campaign, this type of email marketing includes sending out a sequence of emails to give inactive subscribers reasons to interact with you. All these tips will of course be effective if you seek professional assistance. This is where OneVA Hub can help. Call us today so we can discuss how our digital marketing experts can make your online business succeed further through email marketing.