3 Digital Marketing Mistakes to Avoid
If you have read and were able to get helpful ideas from our blog post about “The Must-Dos in Digital Marketing”, then this article might also come in handy. Read on to find out about some basic digital marketing mistakes that your business must avoid:
Not Keeping Blog Posts Regular
Since your website plays a crucial role in maintaining a credible image online, it should have regular blog posts. These blog posts should be SEO-centric as the right keywords and links will help make your website rank high on Google. And, having a high ranking on Google means being on top of the competition since a lot of consumers online make use of this search engine to find businesses.
Therefore, you should not ignore your website’s blog posts. SEO-friendly articles come with the following components:
- relevant keywords
- timely topics
- interesting titles and sub-headings
- easy-to-read pointers
- attention-grabbing graphics
- just the right amount of internal and external links
All these help make sure that your website will have a good ranking on search engine result pages. So, how do you ensure that your company website has regular blog posts? Hire a digital marketing VA who specializes in content and website management.
Prioritizing Quantity Over Quality
It is also very important that you know how much and how often to send digital marketing content to your target market. You don’t want to annoy them with multiple emails in a day or unnecessary SMS messages, do you? Therefore, stick to your content plan. As mentioned in our previous blog post about “The Must-Dos in Digital Marketing”, you must begin your digital marketing strategy with a content plan, such as a social media calendar for your social media posts. Make sure you post on the ideal days and time slots based on your audience’s preferences, which greatly depend on your business’s nature.
How many marketing emails should you send? Again, prioritize the quality of your content rather than focusing on the volume of marketing materials. Because at the end of the day, no customer would like to open an email that is not laid out well and does not even offer any value at all. So, plan your digital advertisements properly. Instead of sending too many ads and ending up in spam, take time to draft high-quality digital marketing materials that really convert into sales. This is very much possible with the help of a virtual assistant focusing on content management, copywriting, social media marketing, and the like.
Forgetting to Optimize for Mobile
Lastly, you should never forget to optimize your digital promotions in a way that mobile users can access them without any hassle. Customer convenience should be on top of your priority as there are a lot of online competitors that your business needs to beat.
So, take time to evaluate if your business website is indeed mobile-friendly. Test its checkout page, if there’s any. Is it easy to click on the Purchase button via a mobile device? How about your email attachments? Can they be successfully opened when using a mobile app? These are just some of the essential factors that you should consider when publishing any digital marketing material. The more mobile-friendly your ads are, the better chances you will have to increase your online marketing ROI.
So, what are you waiting for? Contact OneVA Hub if you need expert virtual assistance in advertising your business online.