Marketing Business Coaching Services Online (Part 1)
Promoting a business online can be more effective if you use the right strategies. Knowing different digital marketing methods that will work for your business is key to ensuring that your advertising really works. So if you are running an online business coaching agency, use the web wisely to advertise your services. And, how can you do this? Here are some tips:
Bring Your A-Game on Social Media
Since most of today’s consumers rely on social media pages to search for products or services, prioritize having your own business coaching pages on multiple social media platforms. Having well-maintained business accounts on Facebook, Instagram, Twitter, LinkedIn, and other relevant social media sites enables you to reach a wide audience.
Take advantage of Facebook’s paid ads to promote your business coaching services. Sponsored posts on this famous social media platform can return profitable results.
You should also use the right hashtags when posting on Twitter and Instagram. This helps ensure that your page and posts can be seen by your target market.
Plus, you should post professional content on LinkedIn. This platform is home to different business owners and aspiring entrepreneurs who might be interested in your business coaching services.
Create SEO-Friendly Content
Your business coaching website should also have attention-grabbing content. It’s not enough that you post regular content; you should also make sure that your site’s pages contain content that Google and other search engines love. This means you should include the right keywords on the regular blog posts that you put on your business site. Your homepage and inner pages must have optimized key phrases that are relevant to your business and useful to your target market’s search activities.
Aside from using keywords, you should also have internal and external linking within your website to make it more SEO efficient. The more SEO-friendly your website is, the quicker it will reach the top of the search results. Remember, better online exposure means beating the competition.
Leverage Email Marketing
It also pays if you invest in copywriting that works. Email marketing is one digital marketing method that is proven and tested to be effective in today’s picky consumers. Since your clients are busy maneuvering their businesses, they would usually utilize their emails on a regular basis. This means you can actually be seen if you reach out to them via their digital inbox.
However, you should see to it that you are sending interesting and beneficial emails to them. Remember, your target leads or potential clients are busy individuals who have no time for bullshit. Therefore, make your email count. It should always answer the question “What’s in it for me?”. If the business emails you are sending offer value to your recipients, you are increasing your chances of increasing sales.
Watch out for more tips on Part 2!